AFFINITY HEALTH PLAN
Sid Paterson Advertising was hired to help them reach new enrollment goals for their various health initiatives.
Competitors were outspending them by a wide margin.
Our job was to provide them with the most exposure working within their limited ad budget.
We devised a multi-media plan to geographically cover their target audiences via TV, radio, print and out-of-home.
We selected dates and day parts that allowed us to make a significant impact despite limited advertising dollars.
SPA delivered superior creative along with an imaginative media plan: all of which was implemented to achieve maximum results.
WILENS & BAKER, P.C.
Wilens & Baker charged us with creating and implementing a distinctive TV and out-of-home campaign.
It needed to separate them from the hundreds of law firms offering similar services in the marketplace.
We created an ad series that featured the popular TV news personality John Roland.
Utilized 800 vanity numbers Wilens & Baker owned, to create state-of-the-art testimonial commercials.
Surrounded this with complementing subway ads, which created a synergistic effect.
Our creative strategy combined with our media plan succinctly targeted their core audience.